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Professional Digital Marketing Certification

Professional Digital Marketing Certification

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Proposed modules
  1. 1
    Day 1 - Principles of Digital Marketing
    •  Introduction to digital marketing
    • The digital media P.O.E
    • The rise of the digital consumer
    • The 3 C’s of digital marketing
  2. 2
    Day 2 - Social Media
    • Introduction to Social Media
    • Making the Message Stick and Spread
    • Social Media Channels
    • Listening and Reputation Management
    • Integrating Social Media with Other Disciplines
  3. 3
    Day 3 - Coaching Session #1
  4. 4
    Day 4 - Content Marketing
    • Introduction to Content Marketing
    • Content Marketing Strategy
    • Content Marketing Tactics
    • Measurement and Budget
  5. 5
    Day 5 - Mobile Marketing
    • Introduction to Mobile Marketing
    • Mobile Products and Services
    • Mobile Advertising
    • Rules and Regulations
  6. 6
    Day 6 - Mobile Marketing
    • What is your personal brand?
    • 4-step process for online success
      • Determining your niche
      • Identifying your authentic voice
      • Developing consistency
      • Creating an optimisation plan
  7. 7
    Day 7 - Coaching Session #2
  8. 8
    Day 8 - Building your Content
    • Content is king and video content is the emperor
    • How do we create content?
    • Best practices that we can learn from
    • Tools to create
  9. 9
    Day 9 - Coaching Session #3
  10. 10
    Day 10 - Marketing Automation
    • Introduction to Marketing Automation
    • Lead Capture and Nurture
    • Automated Campaigns
    • Improving Customer Life cycle
  11. 11
    Day 11 - PROMOTE - Marketing your Content
    • Social media marketing best practices
    • Google Ads tips for success
    • Building a tribe and community
  12. 12
    Day 12 - Coaching Session #4
  13. 13
    Day 13 - OPTIMISE - Track, Learn & Improve
    • Data is the bedrock of all things digital
    • Learn the basics of data analysis
    • Improve content or marketing based on information received
  14. 14
    Day 14 - Coaching Session #5
  15. 15
    Day 15 - Emerging Digital Marketing Trends
    • TikTok marketing strategies that work
    • Case studies
    • Tools and Tips
  16. 16
    Day 16 - Coaching Session #6
  17. 17
    Day 17 - Going online via facebook ads
  18. 18
    Day 20 - Going online via organic strategy #2
  19. 19
    Day 18 - Going online via google ads
  20. 20
    Day 19 - Going online via organic strategy #1

Participants will be evaluated based on project work and multiple-choice questions.

Yes I’m Interested

    CCSD’s focuses on driving the digital agenda via certifying working professionals in key IR4 related skills upon assessing them , digital quotient for corporates and governments and digital skills.

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    Ccsd council s.r.o

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